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The Correct Order of Skincare: Serums or Moisturizers First?

When it comes to your skincare routine, the order in which you apply products can make a big difference in their effectiveness. A common question is whether to apply serums or moisturizers first. Here's the answer:



Serum

1. Serums First

Serums should always be applied before moisturizers. Why? Serums are lightweight and packed with active ingredients designed to penetrate deep into the skin. Applying them first allows these ingredients to be absorbed more effectively.

2. Moisturizers Second

After your serum has had a moment to sink in, apply your moisturizer. Moisturizers help lock in the benefits of the serum and provide a protective barrier that keeps your skin hydrated throughout the day or night.

3. Why This Order Matters

If you apply a moisturizer before a serum, the thicker consistency of the moisturizer can create a barrier that prevents the serum’s active ingredients from properly penetrating the skin. This can reduce the effectiveness of your serum and leave your skin less hydrated.



 

By following the correct order—serum first, then moisturizer—you’ll maximize the benefits of your skincare routine, ensuring your skin gets the full impact of both products.

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